Landing Pages help increase your conversion rates, especially when you use them in conjunction with a Call To Action (CTA).
Why? Because a landing page is set up to target a particular audience. For example, traffic coming via an email campaign promoting your latest ebook, or visitors who click on a pay-per-click ad promoting your webinar. Hubspot suggest building landing pages to allow visitors to download your content offers (ebooks, whitepapers, webinars, etc.), or redeem other marketing offers such as free trials, demos, or coupons for your product.
Compare this to sending traffic to your homepage instead of a landing page. Your homepage is designed to give a general overview of your business and brand. Readers that land on your Home Page are easily distracted. Whereas having leads come directly from a CTA button in a newsletter to a landing page set up with this specific audience in mind helps ensure the reader knows exactly what the next step that you want them to take is.
That is why landing pages and CTAs are an essential combination. With that in mind, we’ve found 7 CTA formulas from Wishpond to help you increase your conversions and really make the most of your traffic and leads:
- Visuals – make sure your CTA is the first thing your viewer sees when they click on the landing page. The clearer and obvious your CTA is, the more conversions you will get.
- Use the right words – The more action-oriented your CTA verbs are, the more immediate reactions you’ll provoke.
- Make your CTA the right size – Your CTA is what you want noticed, so it stands to reason that your button should be big!
- Direct your visitor to where you want them to go – Your entire landing page should be designed to induce the conversion.