Increasing a brand’s social reach is exactly what companies are looking to do when they use online promotions, but did you know that you can create an even bigger impact if you use a call-to-action (CTA)? CTAs encourage readers to go that step further and take action like clicking a link, downloading an app, liking a Facebook page, signing up for a newsletter, making a purchase, etc.

Marketing land give us the advice that it’s all about the right kind of advertising. They argue that authenticity and transparency are the key elements of a successful native campaign, and content-based marketing like sponsored blog posts are far more effective than traditional advertising.

In this post they offer some great insights into the best types of native advertising to use to really drive results. Read more …