Deloitte Digital, a firm known for using research to help clients take their business to the next level, have seen first hand what great things a company can do when it uses social media analytics. They also know that there are many businesses out there that just aren’t taking advantage of this great tool. Are you one of them?

One way people can make use of social media analytics, they say, is by using it to collect millions of comments, posts, tweets, or likes about a particular product or brand, that are discussed over a certain time period. This can be done quickly if you know how. Because of this, social media analysis is great for spotting trends that are happening around the world, as well as helping you discover what people want to share with their friends online. Read their article here …

So now you understand just what social media analytics can do for you, where do you start?

The first step is to choose an analytics tool to help you mine all that valuable data.  PC Mag have put together a list of the best tools for 2015 here …

Then check out this slideshare by Social Metrics that covers how to use your analytics to help you meet your marketing objectives. Take a look here …

Hopefully these posts will give you enough information on how to get started with analytics, and help you to see why they are so useful for every business.