Social media campaigns are a crucial component of effective branding and advertising. But if you’re starting from square one, it can feel overwhelming to try and put a campaign together.
You know what you want to do and why; you can see that others have created great campaigns; and you’ve got few ideas how to get there yourself. But it would help to understand the core elements you need to design your social media marketing campaigns to make sure it will be a success.
To help you get starter, here’s the elements Social Media Examiner suggest you incorporate into your campaign:
- Assemble a capable team – Social media marketing requires specific skills e.g., writing and editing, photo editing, a little tech know-how and being able to respond in real time. So the advice is to establish a social community management team with members who can take ownership and responsibility for carrying out day-to-day updates in addition to long-term campaigns.
- Plan your campaign – A planned campaign is a successful campaign. Your plan keeps you focused on the number of steps you’ll need to take along the way, while also helping build momentum, curiosity and excitement among your audience.
- Choose the most effective platform – Take the time to discover where your target audience hangs out online. When you have the right mix of platforms, your campaign has a better chance at success.
- Create an editorial calendar – Print publishers have used editorial calendars for centuries and their usefulness has never waned. They help you leverage content across media, streamline resources, drive internal teamwork and stay focused on the needs of your audience.
- Use your company’s voice when posting – Establish an online company voice that reflects your business values and matches your customers’ expectations and you’ll go a long way in building overall trust.