Since 2013, social media advertising has become a strong driver of leads and sales for many businesses.  But how do you take the best advantage of this growing form of marketing?

Hootsuite have put together some tips for social media advertising. They are:

  1. Use free social media to beta-test your paid social ads – Track the posts that are being clicked, shared and commented on. These high-performing messages make the best candidates for native social ads.
  2. Take advantage of targeting features – target social media managers on LinkedIn through to Game of Thrones fans on Facebook. Take advantage of this very useful targeting for more efficiency in advertising.
  3. Rotate ads frequently – when people start to see your ad too many times, they get bored of it and stop clicking.  Rotate your ads every 3 to 5 days to keep our content fresh and engaging.
  4. Design your ads with smartphones in mind – Social media is consumed overwhelmingly on mobile devices. As a result, messages have to be optimized for viewing on small mobile screens.

Read the rest of Hootsuite’s tips here …