Ever wondered what ad types are likely to be most effective for your business? Or which network will have the greatest potential reach?

WordStream say these questions, and more, are all important when you are thinking about paid social media advertising. They offer advice on the pros and cons of each social channel from an advertising perspective:

  1. Facebook – is definitely an attractive option for advertisers hoping to increase their visibility – but WordStream ask if it is a viable solution for small businesses? Facebook is the undisputed king when it comes to audience reach. But did you know that the performance of Facebook advertisements varies depending on the ad format? Overall, Facebook has unsurpassed audience reach and strong targeting options, making it a great choice for businesses hoping to maximize brand exposure. And while the organic reach of Facebook traffic has fallen, there are numerous opportunities for paid search advertisers to get their messages in front of Facebook’s vast audience. But it depends on the ad format you use, and you need to make sure that you are clear on the ROI you are getting from Facebook ads, otherwise you may find the ads don’t justify the cost.  Learn more from WordStream about Facebook advertising and how to make it work for you. Read more …
  2. Twitter – can be very effective, but it is not without its drawbacks when it comes to social media advertising. WordStream suggest that Twitter’s ad formats are much more straightforward than those offered by Facebook. And they say that businesses can gain significant brand exposure and user engagement by advertising on Twitter. But the costs of Twitter advertising may just be too much for small businesses. Find out why here …
  3. LinkIn – Is the world’s largest professional social network and can offer valuable opportunities for your business to get your message in front of the right people, as long as you know exactly what type of professional you want to reach. WordStream say that LinkedIn advertising is great way for small businesses to connect with companies seeking their services. However it is more expensive than other platforms. And it doesn’t offer remarketing options.  Find out more about LinkedIn and how it could be just what your business needs …

Read the full article about social media marketing from WordStream here …