Have you started thinking about your Social Media plan for this year?
Even though social media content often needs to be real-time, a good social media plan will allow you to have a framework to follow for the year while still giving you the flexibility to allow real time engagement with your followers.
Sprout Social suggest that “For every quick-witted, real-time tweet, there are hundreds more tweets that take hours of planning and a lot of creative power to make, especially when a single tweet can help drive an entire strategy.”
So how do you put together a social media plan?
Buffer give us the elements of what makes a successful social media content plan
- The best content rules and ratios for sharing on social media
- The ideal frequency to post to social media
- Plan ahead for events and launches
- Decide how much you’ll curate