We’ve been talking for a few weeks about why it is so important to guide your visitors through the buying journey via the use of effective calls-to-action (CTAs).

To help you identify what’s effective and what’s not, Hubspot have  listed 17 examples of CTAs that totally rock. These stellar call-to-action examples are broken out into three categories: simple and effective design, clickworthy copy, and balancing multiple CTAs on one page.

  1. Try it free for … The use of the word ‘try’ implies little risk and makes it more likely people will click through.
  2. Get Started Now … simple, short and effective!
  3. Learn more … This CTA appeals to your viewers desire for information, a classic that works well.

Hubspot offer full explanations of these and more.  Read the full article here …