Do you have people visiting your site, but not taking action?
What is the first thing they see when they click on your ad and land on your website?
Kissmetrics suggest that if you don’t have a good landing page set up to direct people to, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.
The take home message is that you want more than people just visiting your page, you want them to take action.
Kissmetrics have come up with these elements to add to your landing page so that it CONVERTS:
C = Clear Call to Action – Always Be Closing
O = Offer – anything you give your visitors in exchange for getting them to do what you want
N = Narrow Focus – the clearer and simpler you make your page, the more likely you are to get someone to take the action you want
V = VIA: Very Important Attributes – Identify the two to five things about your product or service that you think will be most important to your visitors, and showcase those
E = Effective Headline – tell them in plain language what your site is all about
R = Resolution – Savvy Layout – Keep the most essential parts of your message in the center top of the screen
T = Tidy Visuals – Images and graphics should be relevant to your product and related to your audience to support your message instead of diverting attention
S = Social Proof – show site visitors that someone else has derived value from what you’re offering