Creating valuable content takes a lot of time and effort. But that effort is worth it because good content not only gets shared, it helps you solidify your position as an expert.

The Content Marketing Institute suggest making sure your content strikes the right balance between giving information and being entertaining, while at the same time making sure your post support your company’s overall marketing strategy. In this post they offer advice on what to consider when you are creating your content to help you define the right content mix for your business.

These include:

  1. Brand focus.
  2. Audience Interests
  3. Deciding on the purpose of your posts – do you want to inform, inspire or entertain?
  4. What presentation method is best for your content?

They have also created a Content Marketing Pyramid to help you decide what content and what platforms will work best together. Get the pyramid here …

Good luck with your content creation efforts.  Let us know how you go by leaving a comment below.