Your call to action should guide your visitors through the buying journey.
To help you identify what’s effective and what’s not, Hubspot listed 17 examples of Calls To Action that really work. they have even broken them into three categories: simple and effective design, clickworthy copy, and balancing multiple CTAs on one page.
- Simple and Effective CTA – Design your CTA so your prospect can quickly see the benefits of using your product/service, as well as showing them how to actually sign up to use it.
- Click worthy CTA – Use a call-to-action that highlights what you are giving the prospect and how simple it is to actually get started.
- Multiple CTAs – You can use secondary or equal CTAs to entice your audience.