If you write content for you website and social media, then you will know from experience that blogging isn’t always easy. It takes time and effort to create a post that speaks to people so they want to read and share it. But if you can write blog posts that resonate, it will play a big role in the success of your content marketing plan.

Blogs help by giving your target customers potential solutions to a challenge or question they have. Blogging is also can help to establish your company’s authority in a given industry.

So how do you make sure your blog posts do all of the above and drive the results you want? Buffer offer us these 7 essential elements for a perfect blog post:

  1. Headline: the 6 words that count most – For newspapers and magazines, the headline is often the most important element on a page. A blog’s title is no different.
  2. Storytelling hook – To keep your readers interested, use storytelling when writing your intro. Using storytelling can boost your blog’s readership by as much as 300% compared to one without storytelling.
  3. Fewer characters per line at first – The fewer the characters, the easier the text is to comprehend.
  4. Featured image – people can remember images 6 times easier than text so use quality photos to make your blog post more memorable.
  5. Subheads for scanning –  keep them reading by making your content extremely easy to scan.
  6. Content and the 1,500-word sweet spot – Blog posts of 1,500 words or more tend to receive more shares.
  7. Soundbites for sharing – Make your perfect blog post as quotable and shareable as possible.

Read the rest of the article from Buffer here …

Hi, I'm Gillian, founder of Maxedout Solutions and almost always online ... I'm a Social Media and Marketing Specialist, love dabbling with technology and sharing the knowledge. AND I assist businesses BE VISIBLE ONLINE Do you find learning new technology completely overwhelming? Struggling to understand tech and marketing language? Are you confused on where to even start? And then feel guilty because you're not keeping up with it all? Let's explore solutions to make your business VISIBLE ONLINE