We’ve been posting about social media strategies and tips all this month. ¬†Hopefully some of what we have put up has helped.

With 2016 just around the corner, now is the time to plan how you are going to make the best use of Social Media platforms in the coming year no matter what business you are in.

To finish off this month, we thought we would share some tips to improve your social media return on investment using a plan provided by Heidi Cohen from Actionable Marketing Guide. Here are her tips:

  1. Plan and document your social media strategy (check out our previous posts for more on this)
  2. Focus on the platforms you will be using and their unique characteristics to maximise your results
  3. Use a variety of content (see more on how to use content to get results here)

Hopefully all of this information and these tips will give you everything you need to really nail social media in the coming year